Your go-to digital Marketing expert
Launching a new product or refining your Marketing strategy? You've come to the right place.
“I’d recommend that anyone wanting to create specialist pharma or healthcare content hires Mohamad. In such a highly regulated and specific industry, his experience was invaluable.”
Nice to meet you.
I'm Mohamad Meski, your trusted partner for launching products with a bang.
I have over 9 years of digital Marketing experience, specializing in Product Marketing for B2B & B2C MedTech and SaaS brands.
My specialties? strategic positioning, impactful Sales enablement, and transforming complex marketing concepts into clear, engaging content that resonates with your customers.
My expertise
Go-to-market strategy
Including content strategy, KPI identification, campaign planning and optimization
Results generated
Tripled MQLs in 6 months in new market segment for SaaS platform
Messaging & positioning
Crafting clear, research-based messaging to ensure your product stands out in the market
Results generated
Slashed CPC by 63% and doubled CTR across all global campaigns for MedTech brand
Competitive & customer insights
Analyzing competitor strategy, and researching customer trends for maximum market impact
Results generated
Improved CTR by 50% across paid ABM tactics for CRM provider
Sales enablement & support
Providing collaterals and insights to boost sales team confidence and performance
Results generated
Doubled MQLs and helped sales achieve 100% of RFP targets for SaaS platform
See my work
I’m a firm believer in “show your work, don’t just talk about it.”
So, from sales enablement decks and collateral for B2B SaaS companies to B2C campaign management and branding for lifestyle brands, I’ve prepared a diverse portfolio for you to explore.
“Mohamad loves a good challenge, manages high-priority projects like a champ, and is always looking to innovate. He is curious, enjoys mentoring others and delivers polished results. He is the talent companies dream of hiring!”
Why choose me
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Healthcare and Tech products are naturally complex. You need someone with technical expertise and writing skills to simplify these topics for your audience.
That’s where I come in.
As a pharmacist, simplifying complex topics and explaining them in layman's terms is what I do. Additionally, with my extensive experience in the tech sector, I excel at transforming intricate subjects like AI, ML, and data management into easy-to-digest content that converts.
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With over 9 years in Marketing, I’m a Jack of all digital trades. My journey spans client-side roles, agency collaborations, and freelance consulting, providing me with a solid understanding of the digital marketing world.
Working in high-growth environments and wearing multiple hats comes naturally to me. I’ve successfully led cross-functional teams and excelled in everything from social media and email Marketing to SEO, ABM, web optimization, web design, branding, product Marketing, and app development.
Whatever Marketing challenge you throw at me, you can rest assured I’ve got it covered. My broad skill set ensures I can craft and execute strategies that help you achieve your goals and KPIs.
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In my 9+ years in Marketing, I’ve consistently driven exceptional outcomes. Here’s a deeper dive into some of my standout achievements:
Optimized Advertising Efficiency: Slashed yearly CPC (Cost-per-click) by 63% and achieved 2.6x higher CTR (click-through rate) across global campaigns for a MedTech brand.
Enhanced Website Performance: Improved YoY organic website traffic by 19%, doubled time on site, and reduced bounce rate by 25%.
Successful Market Expansion: Led the go-to-market (GTM) strategy for a new segment (Cell and Gene Therapies), which resulted in tripling MQLs and securing 3 new accounts in the first 6 months.
Boosted Engagement and Lead Generation: Increased engagement across channels by over 50%, which led to doubling MQLs and achieving 100% of yearly RFP targets for a SaaS platform.
Exceptional Email Campaign Results: Achieved 5x higher click-through and open rates within the first 6 months of email campaigns targeted at CIOs and CTOs.
Let’s connect to explore how my results-driven approach can help elevate your brand and achieve your goals.
Projects on display
Branding & Homepage copy
The story of an at-home teeth aligner brand finding its voice
B2C Campaign
How we turned a struggling natural supplement into the talk of the town
Marketing Strategy
Simplifying a complex financial product offering with the right positioning
Sales enablement (about AI!)
Helping our Sales team communicate the AI capabilities of an EQMS platform
Let's Connect!
Want to ensure your campaigns are hitting your target KPIs and are ROI positive? I can help you adopt a Marketing strategy that guarantees results. Let's turn your marketing challenges into success stories.